SaverKey Solutions

SaverKey can give you answers to the following demographic questions:

Who is your customer? Male, Female, Age, …
Where do they live? Distance from your store, zip code, … .
How much money do they earn?
How much do they spend (at your store)?
When do they visit?
Is there a pattern to their visits? Weekly, Monthly, Random, Response to advertising?
Which advertisements / coupons do they respond to?

Why do you want the answers to these questions? Because it helps you spend your advertising budget to reach the people who will actually purchase your product. Why advertise to everyone when only 15% of “everyone” will even buy your product/service? Successful companies invest big dollars to learn the answers to these questions.

SaverKey provides valuable feedback on your advertising:

Which coupons are getting used and how often.
Which market demographic and members are using what coupons?

Understanding the answers to these questions translates once again to more effective advertising both in and out of your store. If you can simply drive each of your customers to come into your store just one extra time in their current buying cycle you have doubled your sales! Use market demographics along with coupon and other advertising to increase interest and or frequency of visit.

SaverKey drives new customers into your place of business:

SaverKey’s unique system takes word-of-mouth marketing to a new level.
SaverKey’s giveaway advertising can bring new people into your store for a fraction of the cost of traditional advertising.
SaverKey’s offers banner advertising that is used regularly by SaverKey members

The success of any business is directly related to the effectiveness in which they market, advertise, create loyalty, and deliver quality service to their customers.

SaverKey builds Loyalty:

We have all seen one too many loyalty programs. More than 70% of the US population is in at least one loyalty program. In fact, the average American is a member of more than 27 loyalty programs. It seems that every different business is trying to get you to use their card. Why? It is a proven fact that loyalty works! Time and time again – even with all the frustration from hundreds of different programs, punch cards, and accounts. Unfortunately, most businesses cannot afford to implement a quality loyalty program! Once again, SaverKey steps in:

SaverKey offers 4 different loyalty tracking methods!
Track the number of visits, # of “items”, cash spent, or SaverKey Points.

SaverKey builds Tangible Assets:

Did you know that companies are bought all the time solely for their customer list! The reason is simple – it costs A LOT OF MONEY to acquire a customer. Remember hotmail? Millions of dollars primarily for a list of active email customers!

SaverKey automatically builds a customer list for your business.
Amazingly, there is no data entry required!.

How can SaverKey do all of these things?

it is deceptively simple. In very basic terms, you hand someone a little card and you’re done. The relationship, the database, the tracking, the demographics - all of it – just started right before your eyes! All of this happens because SaverKey is a program that is Customer Focused! While you will appreciate very powerful business benefits, the Customer is enjoying a program that has been designed around the individual instead of the business sponsor!!

A SaverKey is just a little key card that sits on someone’s keychain or in their purse or wallet much like those you have seen from your local grocery store or gym. However, this little card is actually just a link between a single individual and the places he/she likes to do business. Every SaverKey card has a SaverKey logo even if it's a customized SaverKeyfrom Joe’s Pizza or Sally's Grocery Store. This universal key system means that any SaverKey will work at any participating vendor.

This Customer Oriented focus gives SaverKey the ability to nurture a meaningful relationship with its member base – including our mutual customer - and relay demographic information back to you, the business sponsor.

SaverKey in Action

SaverKey begins to build a relationship the moment you hand the card to your customer. There is no need to fill out a form to signup. No need to beg and plead. Simply ask if your customer has a SaverKey – if yes, scan it. If no, scan a new key and give it to him/her. That’s it! You just took action to begin a long-term relationship.

A SaverKey is just a little key card that sits on someone’s keychain or in their purse or wallet much like those you have seen from your local grocery store or gym. However, this little card is actually just a link between a single individual and the places he/she likes to do business. Every SaverKey card has a SaverKey logo even if it's a customized SaverKeyfrom Joe’s Pizza or Sally's Grocery Store. This universal key system means that any SaverKey will work at any participating vendor.

Each time your customer visits, simply ask the same question: “Do you have a SaverKey?” If yes, scan it. If no, scan a new key and give it to him/her. Each scan generates demographics for your benefit such as “how often do they visit,” “how many times do they visit,” and other buying patterns. In addition, you are starting today to appreciate demographics that will build over time such as “how much money do they make,” and “where do they live.”

SaverKey gives you the ability to track coupons down to the individual level. Whether it is a print coupon, online coupon, or any other type of coupon, simply generate a SaverKey tracking code and you have just increased your demographic base answering questions such as: “How many times did this coupon get used?,” “Who used the coupon?,” “Which coupons are the most effective?,” “Which advertising mediums generate the most traffic for my business?” and more. This in turn increases the effectiveness of your advertising.

SaverKey utilizes a very unique “Giveaway” strategy that actually generates new customers for less than the cost of traditional advertising. For example, a restaurant can use SaverKey to giveaway a free lunch every day. SaverKey automatically issues the award to a registered member inside your market geographic. The winner would typically be someone who is not one of your loyal customers. Suppose the retail cost of the lunch is around $8.00, the cost to the SaverKey vendor may be around $3.00 (for the meal). The winner usually eats with a friend – who is probably not a loyal customer either. Thus, the net cost to generate a new customer in your location: $1.50! Compare this to the cost of a direct mail campaign! As a side benefit, giveaways motivate online registration. This helps to build your market demographics such as age group, where someone lives, how much money they make, and contact information.

SaverKey is working 24x7x365 to build you a valuable customer database asset that can be mined time and again at a fraction of the cost to re-acquire your customer through traditional advertising.

What is it worth to your business?

Banner, Giveaway, and Word-Of-Mouth advertising.
Sophisticated marketing demographics.
Loyalty tracking and rewards
Advertising tracking and feedback.
Tangible database/customer list assets without data entry!
Believe it or not – there’s much more.

You spend thousands of dollars each month to run your business. How much do you spend on: Flyers, Direct Mail, Coupons, Radio? How much for each employee just to keep your customers served? What about rent, telephones, heat and electricity? Don’t forget franchise fees, royalty fees and taxes! All of these expenses simply to get customers in the door and earn a profit. What if SaverKey ONLY generates 20% of increased revenue in the next 12 months (we honestly expect a higher impact than 20%!)? In all seriousness, what would this be worth to your business? Here’s the question in another format: How much will it cost you if you don’t adopt a SaverKey solution? It’s certainly something to think about the next time you write a $2,500 check for advertising that will only reach a small percentage of your target market.

The SaverKey Multi-Faceted Solution